2f:I[221958,["/_next/static/chunks/0tr69j53krlwx.js","/_next/static/chunks/1axhsg82lb2sy.js","/_next/static/chunks/2cyi1t7yh20nv.js","/_next/static/chunks/17h21xr6j138p.js","/_next/static/chunks/430___p_w22xx.js","/_next/static/chunks/0tndr04gpj1u4.js","/_next/static/chunks/2c_3xzuouff1y.js","/_next/static/chunks/0z5vti57cpd94.js","/_next/static/chunks/340nomggqzr9q.js","/_next/static/chunks/2ysveyucr_2ez.js","/_next/static/chunks/0gqgiwmbdrpp-.js","/_next/static/chunks/29uskybf54sht.js","/_next/static/chunks/0htwkdhe-4mp0.js","/_next/static/chunks/0wa0sge4evnhi.js","/_next/static/chunks/21g9n7z2v67hd.js","/_next/static/chunks/24yhv8thlkiyf.js","/_next/static/chunks/3idwyhyjenkw1.js","/_next/static/chunks/0__8x8bpb40uk.js","/_next/static/chunks/3g1m--k3uz6cv.js","/_next/static/chunks/0gotnd-dr6nui.js","/_next/static/chunks/11umel77_gua6.js","/_next/static/chunks/3v-sujga-mr0x.js","/_next/static/chunks/2sb2gijgvxm-2.js","/_next/static/chunks/0so3lz8km5rv9.js"],"default"] :HL["https://jobs.thegoodgoods.fr/_next/image?url=https%3A%2F%2Fpiloty-public-staging.s3.eu-west-3.amazonaws.com%2FcompaniesDocuments%2F6642358a076b9697f604df82%2F6642358a076b9697f604df82_cover1758635678615&w=1920&q=80","image"] 30:T431,

Rejoignez la famille Sandro!
Rejoindre Sandro, c'est intégrer l'une des entreprises leader du prêt à porter. Créée en 1984, la marque compte aujourd'hui plus de 2800 collaborateurs répartis dans près 41 pays. Travailler chez Sandro, c'est avant tout faire partie d'une famille. Chez Sandro, nous mettons l'humain au cœur de nos métiers. Chaque collaborateur est un talent et ce sont les talents de nos équipes qui font la marque jour après jour. Nous cherchons des personnes, pas seulement des CV. Nous recrutons des personnalités qui se nourrissent d'ambitions et de rêves. Penser, créer et grandir sont nos leitmotivs. L'esprit Sandro, c'est une attitude décontractée, une silhouette chic et parisienne, tant pour l'homme que pour la femme.

Sandro offre les mêmes opportunités d'emploi à tous, sans distinction aucune.
A ce titre, toutes les candidatures sont traitées uniquement sur la base des compétences et de l'expérience.

www.sandro-paris.com

31:Tf86,

Le responsable Acquisition & SEO pilote les leviers trafic payants & gratuits sur les E-shops Sandro Europe (10 sites). Rattaché à la Directrice Digital, il est chargé de la gestion du budget Acquisition, et de la définition et application de la stratégie trafic sur l’ensemble des leviers (SEA, Social Paid, SEO/GEO, Affiliation, Retargeting).

1/ Pilotage du périmètre Acquisition

Définir & mettre en application la stratégie Acquisition. Construire les objectifs CA & Traffic Paid sur les différents leviers
En collaboration avec les agences, piloter les canaux d’acquisition de trafic et les investissements sur l’Europe (SEA, Social Paid, Affiliation, Retargeting)
Suivre les coûts dans le respect du budget média
Encadrer la relation avec les agences & challenger les performances
Monitorer la concurrence & hausse des coûts SEA
Piloter le trafic marque & hors marque SEA dans une optique de croissance du hors marque / gain de notoriété
Reportings : Piloter la MAJ des dashboards en suivant quotidiennement les KPIs trafic, audience, ROI & conversion des sites e-commerce, et les performances Acquisition vs objectif. Identifier les opportunités de croissance (leviers, marchés) et proposer des plans d’action
Anticiper le calendrier commercial et marketing & les briefs des contenus des campagnes aux agences
Test & learn sur les nouveaux territoires de demain (Seconde main, site international et marchés émergents)

2/ Pilotage du périmètre SEO / GEO

En collaboration avec l’agence, définir la stratégie SEO / GEO et coordonner les équipes (e-commerce, projet) pour sa mise en application
Construire les objectifs CA & Trafic organique. Suivre les reportings avec l’agence et les challenger, monitorer le ratio et trends trafic & CA paid / free
Validation avec l’agence du planning de netlinking
Synergie SEA x SEO afin d’optimiser les coûts SEA, en préservant le business
Piloter notre GEO score & part de voix dans les LLM, dégager des plans d’action pour accélérer (optimisation des contenus on-site pour les LLM, optimisation du flux produit…), mesurer l’impact avec l’agence des mutations du secteur (AI overviews)

3/ Pilotage de la roadmap projets

Sourcing de nouvelles solutions & leadership sur la définition de la roadmap projets Acquisition : sujets serverside, nouvelles plateformes (Chat gpt Ads, Snapchat, Pinterest…), projets omnicanaux (Google / Meta CAPI offline), optimisation du flux produit pour les LLM, nouveaux modèles d’attribution, etc
Définition avec l’agence média, mise en application & reporting d’une roadmap de tests (nouveautés Google type AI Max, tests landing pages, etc)

4/ Management & management transverse

Encadrer & développer la traffic manager. S’assurer de la bonne répartition des tâches au sein du pôle & priorisation
Synergie avec l’équipe Branding (campagnes full-funnel, performances Social organic)
Synergie avec l’équipe E-CRM (communication 360°, performances E-CRM, audiences CRM x acquisition)
Synergie avec l’équipe Projet (définition & mise en application de la stratégie d’AB tests en fonction des sources de trafic, optimisation de notre flux produit pour les LLM)
Synergie avec l’équipe Omnicanal (ex : refonte du store locator en compliance avec les recommandations SEO / GEO)
Synergie avec l’équipe Marketing (créas répondant à nos enjeux business et compliant avec notre image de marque, nouveaux formats / layouts)
Synergie avec l’équipe E-commerce (communication 360°, production de contenus SEO)

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Intérêt marqué pour le chiffre, la conversion, la rentabilité, et esprit analytique
Esprit organisé, agile, structuré, rigoureux
Curiosité & ouverture sur les mutations technologiques & nouveautés du secteur
Aisance relationnelle et capacité de travail en équipe
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CDI- RESPONSABLE ACQUISITION & SEOSMCP

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