30:I[221958,["/_next/static/chunks/0tr69j53krlwx.js","/_next/static/chunks/1axhsg82lb2sy.js","/_next/static/chunks/2cyi1t7yh20nv.js","/_next/static/chunks/17h21xr6j138p.js","/_next/static/chunks/430___p_w22xx.js","/_next/static/chunks/0tndr04gpj1u4.js","/_next/static/chunks/2c_3xzuouff1y.js","/_next/static/chunks/0z5vti57cpd94.js","/_next/static/chunks/340nomggqzr9q.js","/_next/static/chunks/2ysveyucr_2ez.js","/_next/static/chunks/0gqgiwmbdrpp-.js","/_next/static/chunks/29uskybf54sht.js","/_next/static/chunks/0htwkdhe-4mp0.js","/_next/static/chunks/0wa0sge4evnhi.js","/_next/static/chunks/21g9n7z2v67hd.js","/_next/static/chunks/24yhv8thlkiyf.js","/_next/static/chunks/3idwyhyjenkw1.js","/_next/static/chunks/0__8x8bpb40uk.js","/_next/static/chunks/3g1m--k3uz6cv.js","/_next/static/chunks/0gotnd-dr6nui.js","/_next/static/chunks/11umel77_gua6.js","/_next/static/chunks/3v-sujga-mr0x.js","/_next/static/chunks/2sb2gijgvxm-2.js","/_next/static/chunks/0so3lz8km5rv9.js"],"default"] :HL["https://jobs.thegoodgoods.fr/_next/image?url=https%3A%2F%2Fpiloty-public-staging.s3.eu-west-3.amazonaws.com%2FcompaniesDocuments%2F6642358a076b9697f604df82%2F6642358a076b9697f604df82_cover1758635678615&w=1920&q=80","image"] 31:T431,

Rejoignez la famille Sandro!
Rejoindre Sandro, c'est intégrer l'une des entreprises leader du prêt à porter. Créée en 1984, la marque compte aujourd'hui plus de 2800 collaborateurs répartis dans près 41 pays. Travailler chez Sandro, c'est avant tout faire partie d'une famille. Chez Sandro, nous mettons l'humain au cœur de nos métiers. Chaque collaborateur est un talent et ce sont les talents de nos équipes qui font la marque jour après jour. Nous cherchons des personnes, pas seulement des CV. Nous recrutons des personnalités qui se nourrissent d'ambitions et de rêves. Penser, créer et grandir sont nos leitmotivs. L'esprit Sandro, c'est une attitude décontractée, une silhouette chic et parisienne, tant pour l'homme que pour la femme.

Sandro offre les mêmes opportunités d'emploi à tous, sans distinction aucune.
A ce titre, toutes les candidatures sont traitées uniquement sur la base des compétences et de l'expérience.

www.sandro-paris.com

32:T112a,

Rattaché à la Directrice Digital, le responsable Projets digitaux & innovations pilote la roadmap de transformation digitale des sites e-commerce Sandro Europe (10 sites). Il est garant de l'identification, cadrage et déploiement des projets digitaux à forte valeur ajoutée pour le business, de l'expérience client et la performance des plateformes. Il assure une veille stratégique sur les innovations marché et accompagne leur intégration. Il manage une chef de projet en charge de la TMA et de projets ad hoc.

1/ Pilotage de la roadmap projets

Définir, prioriser et animer la roadmap des projets digitaux en cohérence avec les objectifs business et les enjeux omnicanaux, en collaboration avec l’IT & les autres marques du groupe
Recueillir et challenger les besoins des équipes métiers (E-commerce, CRM, Acquisition, Omnicanal, Service Client…)
Rédiger les expressions de besoins & cahiers des charges
Brief & suivi des maquettes en collaboration avec la webdesigner
Coordonner les différentes parties prenantes internes et externes (IT, intégrateurs, agences…)
Assurer le suivi des développements, des phases de tests (UAT) et des mises en production
Garantir le respect des plannings, budgets, périmètres et niveaux de qualité attendus

2/ Définition & mise en application de la roadmap innovations

Construire et animer la roadmap innovation digitale
Identifier, sourcer et évaluer de nouveaux partenaires ou solutions innovantes (3D, virtual try-on…). Piloter des POC et recommandations go / no-go
Veille constante des tendances marché et des nouvelles technologies du secteur
Explorer les opportunités liées à l'IA, à la personnalisation, aux moteurs de recherche (recherche conversationnelle, visuelle…), au merchandising, ou à tout autre levier créateur de valeur
Assurer l'évangélisation des innovations au sein des équipes métiers
Organisation ponctuelle d’Innovation Days en interne : recueil des besoins métiers en 360° (Retail, Supply, Production, Marketing…) et sourcing de solutions pouvant répondre aux attentes. Présentation & restitution devant le Codir

3/ Définition & mise en application de la roadmap CRO & analytique

Être force de proposition sur les opportunités d'optimisation du parcours client
Mettre en place et enrichir la roadmap CRO sur la base du benchmark & uses cases, inspirée par nos besoins business, en collaboration avec les équipes E-commerce, Acquisition, Client
Analyser les expériences AB tests & personnalisations avec conclusions, plan d’action & next steps. Partager les résultats à la direction & aux équipes digital, et prioriser les développements dans la roadmap
Réaliser des analyses autonomes et approfondies avant/après le développement de nouvelles fonctionnalités & nouveaux projets
Développer une culture orientée data et amélioration continue au sein des équipes
Organisation ponctuelle de CRO Days en interne : ateliers de réflexion autour de la roadmap A/B tests, réunissant des équipes métiers plurielles (Merchandising, Marketing, Formation, Production, Style, etc)

4/ Supervision de la TMA & management de la chef de projet digital

Superviser les phases de sprints, tests, UAT, releases avec la chef de projet. Prioriser les demandes d'évolutions et les corrections de bugs selon leur impact business
Assurer l'excellence sur les releases avec notre intégrateur, avec pour objectif la non-régression
Mettre en place des process et outils favorisant l'efficacité opérationnelle et l'amélioration continue
Stretcher la TMA sur une approche ROI de quantification d'impacts d'évolutions / des bugs majeurs
Communication interne (direction, équipe digitale) et externe (3rd parts) sur les nouvelles features
Synergies avec l'IT SMCP, les homologues chez les autres marques du groupe, et les équipes métier Sandro ; s'assurer de la bonne communication et de la fluidité des échanges
Support des équipes métier notamment E-commerce

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Bonne compréhension des enjeux e-commerce et de l'expérience client omnicanale
Forte capacité d'organisation, de priorisation et de coordination transverse
Esprit analytique et orientation résultats
Curiosité et forte sensibilité aux innovations digitales
Excellentes qualités relationnelles et de communication
Maîtrise de SalesForce Commerce Cloud et / ou Shopify ; JIRA ou autre plateforme de ticketing. Google Analytics, Contentsquare et AB Tasty sont un plus
Une expérience dans la gestion de migration de backoffice e-commerce est un plus

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CDI - RESPONSABLE PROJETS DIGITAUX & INNOVATIONSSMCP

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